Today is sad day for TV. National Geographic is no longer available in cable TV in the Philippines.

The Walt Disney Company has decided to cease the broadcast of these Disney channels in Southeast Asia, including the Philippines effective October 1, 2023. As a result, all pay TV operators in the country will no longer be able to offer these channels.

The following channels are no longer be available effective October 1, 2023 on SKYcable: Baby TV, National Geographic, National Geographic Wild, Star Chinese Movies, and Star Chinese Channel.

The last transmission date of the said channels is on September 30, 2023, 11:59:59 pm.

Taking into account the age distribution of the population, one might argue that streaming services would eventually replace linear television as the preferred method of viewing for both young and elderly. 

But this transition takes time, and not all millennials may have abandoned their parents’ TV viewing habits. New habits have definitely formed, but maybe some of the older ones will still remain.

TV advertising’s worldwide fall will be linear TV’s largest problem, shifting investment away from content creators and owners. The same linear content owners must construct several streaming offerings to recoup lost income, switching from linear to digital. 

Admittedly, I don’t watch TV as much as I did in the past. 
Still, I will miss NatGeo.

Credits to the rightful owner of the said photo.