Sweet November, I’m back!

Hello, anybody home? Helloooo?

I have been really busy the past months, but I guess the question is… what made me come back?

I have recently connected with a college pal on LinkedIn. He told me he saw my website, and he was glad that I’m doing well, and it did not surprise him I pursued this path.

As communication majors, I guess I’m one of the lucky ones who are still thriving in the media industry.

And then it hit me… oh yeah, I have a website! :))

Also, a few weeks ago, I got a message from a stranger who said Glow Up inspired her. FYI, Glow Up is a show that I had worked on for the past year. Her comment – however random – motivated me to write again.

It was so random, unexpected. But it made me realize how important it is to establish your online presence.

Before writing this, though, I had to be honest with myself.

Why am I doing a blog?

Is someone really reading my blog? What is this for? Who is my audience? I have an audience?

I guess it boils down to intent – or as Simon Sinek says… Knowing Your Why. Start with Your Why.

And though it sounds like cliche, I want this blog to be a therapy.

I write for a living. But I guess I have to go back to that feeling of writing as a form of creative expression.

It feels liberating to write away without thinking about your editor, boss, or deadline.

I miss writing… just.because.

My next question was… what will I write about?

Blogging has come a long way. Before when you say blog, it basically means you want everyone to know about how you feel. It’s like literally baring yourself to the world.

But today, for me, blogging means business. Everything is business!

We live in a consumerist, capitalist world. And while I also think that blogging can be a source of passsive income, I’d like to think it’s not why I’m here.

I’m doing this because I miss writing for myself. Let’s just see how it goes.

I’m still afraid that I won’t be able to sustain it – meaning write regularly, or on a weekly basis. But I will try.

So to my college pal on LinkedIn and that random girl who read my blog a while back, thank you.

I will continue writing for as long as I know someone’s reading blog, or browsing my website.

Here’s wishing I can inspire or motivate you, in the way I know how. 🙂

fmr

Facebook Shops launch + Best Live Streaming Tool To Grow Your Businesses

BeLive Live streaming

This week, Facebook Shops was launched. This is an excellent opportunity for Small and Medium-sized Businesses (SMBs), and this is where BeLive can help them.

What is BeLive? BeLive is an easy to use and customizable web-based streaming platform that supports Facebook and YouTube. SMBs can foster a deeper and more authentic connection with customers by going live online. Live streaming is an indispensable tool for small businesses for customer engagement. 

With the lockdown because of the COVID-19 pandemic, many SMBs are engaging with their target audiences via live streaming and they are successfully converting viewers into customers.

BELIVE COMMUNITY

In BeLive, we have 700 million engaged viewers worldwide. Communities like religious organizations, personal development, holistic wellness, entertainers, and even comic book stores are going live in our platform every day!

BeLive is a Facebook Live Video Solutions Partner that engages your audience and grows your community. Our mission is to help broadcasters, business owners, and content creators grow their communities through live videos. 

PROMOTE YOUR BRAND

Why BeLive? You can promote your brand: add your brand logo, change custom colors and overlays anytime during your show, boost engagement, show your viewers’ live comments on the screen and use lower-third text to emphasize a topic. You can grow your community: invite up to 10 guests with your permanent link and show up to four people on screen. Zero setup; Go-Live instantly. All you need is your laptop and an internet connection.

I would be happy to share more insights if you need it. I’m so stoked to help you guys out!

Regards and stay safe!

Florence M. Rosini is a media relations, content and multimedia specialist based in Manila, Philippines. She is currently connected with BeLive, Kumu and GMA Network.

Glow Up: Bride to Be Makeup and Fashion Styling + Prenup photoshoot

It’s easy to say that love knows no boundaries, but it’s another thing to prove it. Our Glow Up case study this week, Angela Gallanosa, walks her talk.

Angela and her fiance Kirill Vasiliskovs made their long-distance relationship work, but it was more challenging than the usual love story because of their cultural differences. One is Asian, and the other is European. Kirill is living in Latvia but born in Ukraine.

But because true love always wins, all’s well will end well. Like in the Filipino proverb, “sa hinaba-haba nang prusisyon, sa simbahan rin ang tuloy”.

True enough for Angela and Kirilo who tied the knot last February!

Glow Up Angela 3

Our hosts, Win and Thia, will take the role of their wedding fairy godmothers as they lead their prenuptial shoot! Pooling the best in their fields, our hosts will invite celebrity and professional makeup artist Tor Torre to do Angela’s prenup makeup!

A hairstylist to the bright stars today, Mark Anthony Rosales will make our bride-to-be shine in a special hair styling session.

Glow Up Angela 2

And our hosts will give a handful of style advice for the soon-to-be bride in terms of the best OOTDs for a prenup photoshoot! And to complete this special episode, photographer Daniel Miralles will lead the photo shoot for today.

Like her, perhaps you should let your love story be your reason to Glow Up! Catch it this Sunday, at 8pm on GMA News TV.

Glow Up Angela 1

Photos courtesy of Mr. Daniel Miralles.

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Professional live streaming made easy with BeLive

BeLive: Professional live streaming

I am so stoked to share that I am now connected with a promising live streaming platform based in Israel called BeLive. It took a while for me to tell you the good news because I don’t want to pre-empt anything, but finally, it can now be revealed.

BeLive

One of the most exciting things for me as a freelancer is working with award-winning brands and leading organizations from just about anywhere in the world. Ever since the lockdown though, it’s sad to know that many people lost their jobs. Thankfully, I am one of the lucky ones who was able to join a multi-national company who can adjust to the work-from-home setup.

So what is BeLive?

BeLive is a professional and easy-to-use web-based live streaming platform with over 700 million engaged viewers worldwide. Business owners and content creators find BeLive very effective.

During the lockdown, there was a 300% increase in sign-ups and website traffic from countries like Italy and Colombia. Why? Because they find BeLive helpful in communicating with their audience.

We also found out that the average BeLive stream is more effective in comparison to other native application streams.

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In short, here are amazing benefits you can get from using BeLive today:

  1. You can now host your own live talk show.
  2. BeLive is the ultimate marketing tool to help SMBs promote their brand, interact with and engage with their audience, and grow their community
  3. Live streaming cuts through the social media clutter and offers consumers the authenticity they’re seeking
  4. Content creators can use live streaming to entertain home-bound, captive audiences.
  5. BeLive offers professional broadcasting services for everyone with a simple click, not just the tech-savvy or those who can afford high-end technology, which is especially critical for SMBs on a tight budgetwithout IT support.

These are just some of the things you can take advantage of while using BeLive. I’d be happy to share more details; just send me a quick hello through email at florence@belive.tv. 🙂

Have a great day ahead!

[Glow Up] Fashion and Styling Tips for Short Women

GU Short Girl Kris Bernal Ep

Glow Up #ShortGirlProblems.

That’s what the Style Council is going to deal with this week!

Reina Hispanoamericana 2018 Winwyn Marquez and Miss World Philippines 2019 Michelle Dee will be the dependable experts who will help Jericel Alvarez feel confident despite her petite stance.

Joining them is this week’s guest style council member, Kris Bernal, who was previously bashed because she is petite.

GU Short Girl Kris Bernal Ep 2

Fashion Tips

Standing at 4 feet 9 inches, Jericel feels like people still treat her like a kid although she’s already 21 years old. So Kris will serve as an inspiration for Jericel to stand tall and be confident!

Appropriate Makeup

To address that, Wyn will teach her a go-to makeup look that is age-appropriate. And for Michelle, it’s up to her to share styling tips that are flattering for her body type and height.

That’s what is in store for you this week on Glow Up, 8pm on GMA News TV.

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[Glow Up] Everyday Makeup and Closet Makeover for College Students

This week, our style council will help address the fashion dilemma of a UP student. Her problem? A limited wardrobe collection. Style Council members Winwyn Marquez and Thia Thomalla are here to the rescue.

CK Glow Up

In University of the Philippines, students such as CK David do not have a school uniform. And while other students get bored with wearing the same uniform regularly, CK struggles to mix and match her clothes because they are almost always the same. Her fashion staples are limited to skirts and sleeveless tops.

CK Glow Up 2

In the show, Winwyn shows CK three fashion essentials that every girl should have in her closet. Wearing one of them instantly gives a different accent to the whole look. Thia, meanwhile, introduces CK to a renowned makeup artist of celebrities, Tor Torre. Their goal is to glow up CK by teaching her an easy-to-do makeup for everyday wear that she can pull off herself despite her busy schedule being a student-athlete.

CK Glow Up Student

Upgrade your style and confidence. Stay tuned for the next Glow Up Experience every Sunday 8 p.m. on GMA News TV.

Watch the highlights here:

Happy to be part of Kumu, A Filipino Livestreaming and Social App

Earlier this year, I got an offer to work for a digital platform. I thought it was a digital marketing agency which needed content writers. I’m glad it was Kumu. What is Kumu anyway? Kumu is livestream app “that prioritizes the voices of over 100 million Filipinos around the world.”

By livestreaming in the app, you can get paid! Plus you can also win cash prizes by playing live game shows and make money by joining in several promotions within the app.

I write, and sometimes, direct for Kumu. Last March, I directed a promotional event headlined by viral stars Dante Gulapa and Albert Nicolas aka Asian Cutie. It aired on the app on March 21, 2020.

Sharing BTS photos from the shoot we did around Fairview area. We rented a gym for this shoot. And it was one of the funniest shoots I have ever done. Both Dante and Albert are wacky and easy to work with. The team was also professional so the shoot was smooth. (Ang init lang talaga.) It was just so hot in there. Summertime in the Philippines came in early, lol.

Happy to be part of Kumu because the team is very dynamic, open-minded and very collaborative! I saw a colleague’s post on Facebook which summed up what Kumu is all about. Here it is:

We are a global group of creatives, technologists, entrepreneurs, and diehard fans of a Filipino culture bursting with creativity and potential.

Our goal at Kumu is to create a platform for Pinoy power bringing communities closer. Creativity and excellence has always been in our blood; through media and technology, we aim to move that creativity beyond ideas, beyond action, towards movement and momentum. Our ambition is no less than to enable the future of the global Filipino community.

Even during this pandemic, the Kumu team has made sure that its people stay sane amidst the lock down by disseminating mental health information as well as providing medical and financial assistance just in case we need them. The operations also continued as we shifted to work from home setup, and without a doubt, we made it work.

Really proud to be working with the team and for Kumu. Looking forward to more creative collaborations and pursuits.

 

Watch: Teaching Students Who Live Under a Bridge in the Philippines

I just want to spread hope and inspiration during these trying times. Today is day 15 of the enhanced community quarantine. In the Philippines where I am from, the COVID-19 positive cases have reached almost 1, 500 as of this writing. The least thing that I can do is to spark some positivity. I have realized that as much as possible I try to inject that in my films, so I thought might as well share them.

In this short documentary, we take a look at the inspiring initiative of a teacher who spearheaded the Education Under the Bridge advocacy. She is Teacher Fe Matullano-Lustañas from Parañaque. She is a public school teacher by profession but on Saturdays, she teaches the out of school youth who reside in a coastal area of Parañaque. Most of these kids do not have a permanent home.

We filmed this back in 2018. I made it with the help of my friends in UP Film Institute. Thanks once again to Kim Ilaya, Isabelle Toledo and Josh Lomahan to name some. Luckily, the film was recognized by the Change Film Festival. We won 2nd place.

If you want to donate or volunteer, Teacher Fe can be reached through her official Facebook page, or through this program found iniVolunteer Philippines. Please study hard and educate those who need it the most: the young children, the underprivileged and the marginalized.

Education must be available to everybody. Education is not a privilege; it is a human right.

Thank you so much!

Kumu, positivity amidst the #COVID19 pandemic in Manila

As I write this, we are currently on Day 12 of the enhanced community quarantine here in Metro Manila, Philippines. It is March 25, 2020, Wednesday, as I write this.

While everyone wants to remain hopeful that we will survive this pandemic, the anxiety and fear combined is very much palpable where I live. I reside in Quezon City, near Mindanao Avenue or C5.

I have not been going out for days in an effort to adhere to the social distancing measures enforced by our government. Except for when I really have to buy groceries and medication.

When I did, I was really surprised that outside, it looked like a ghost town. The otherwise bumper to bumper sight in our main roads is nowhere to be seen. Yet this is not a feeling of comfort or relief, it is fear. Fear of the unknown and the unseen. We do not know for how long this pandemic will last. We also do not see the enemy: #covid19.

I must admit, I am very fortunate to be able to work from home during these trying times. Some of my kababayans are not as lucky. Online, I have read numerous accounts of people who have lost their main source of income ever since the lock down. Some have been mercilessly laid off, some were not required to go to work anymore. In a snap, they were jobless.

Freelancers and independent contractors like me got worried too, when one by one, our gigs or rakets were cancelled. This really made a dent in our cash flow. The constant bills keep on piling up, but the active income has stopped.

Ever since I led the freelancer life, I felt that I had to maintain a multiple income stream. This is to provide a buffer during emergency situations. Never did I think it would be this soon though. In theory and in all fairness, that seemed fine and logical. But that seems hardly so at present. But I firmly believe we shall get pass this.

As someone who constantly worries about my cash flow, I accepted a project from #kumu months back. Let me put my worries into context. The economy is volatile. Though they say that the Philippines has a booming market and economy, I always thought of the worst. I always thought anything can happen. The good, the bad, the worst. And the first one who should be able to help yourself, any time, any where, should be yourself.

At that time, it was crystal clear that Kumu is about building a fun Pinoy community. What is Kumu? As posted in this online portal, it is a “Filipino-centric social app that lets users host and watch livestreams, do virtual hangouts, as well as join interactive quizzes and social games. The app, which takes its name from the Pinoy greeting ‘kumusta?” Sounds well and fun, right?

But as March came in and the tragic deaths related to the novel corona virus piled up, everything else in the world has changed. Travel bans, both local and international, were implemented. A collective panic was beginning to grow. And now we’re prohibited to go out of our house. Three weeks ago, this was unheard of. Unthinkable even.

But what can a social app contribute to the present circumstances? That’s why Kumu is presenting “Social DistanSing”.

While other people underestimate the arts and entertainment in providing ‘relief’ during this period, I would like to point out though that it is also through these very things that we find comfort and solace amidst the chaos and fear.

When you see a daily update of rising death tolls worldwide due to COVID19, the future looks grim. And it is in those times when we look for something that can get us through the day. At this point, sometimes we turn to entertainment. To music, movies, poetry. Otherwise, we’d go bonkers even before the virus hits us.

How does this Kumu Social DistanSing event work? Basically it is a live stream session featuring Filipino celebrities and influencers whose collective goal is to raise funds.

Host, endorser and actor, KC Montero, who is also the Vice President of Marketing at Kumu shares this onhis LinkedIn account:

Extremely thankful for friends with giving hearts.. Kumu is collaborating with artists to help raise funds! We pledge that virtual gifts given on the Kumu Cares livestream will be donated to alleviate the plight of Filipino families most in need during this time. Download Kumu and catch your fave artists Go Live from March 26-April 8, from 4 to 9PM. On Kumu, no need to logout for other payment platforms, donations go straight on the livestream via virtual gifts!

I am really glad that we, Filipinos, are doing everything that we can to help each other out, in the best ways we know how. Philippines has been heralded as the social media capital of the world, and now we can use that to our advantage. To exercise our compassion and actually help others, too!

So I encourage everyone to download #kumu and take part in this noble cause. It’s accessible, easy and fun. Most of all, it is life-changing.

Here is the first batch of live streamers:

Spread the love, everyone!

Florence