Is TV dying?

According to a report by Meltwater released this July, “ads on tv” is the second source of brand discovery. On top of the list is “search engines”. I shared the picture of the slide below.

As someone who works in the broadcasting business, I’ve seen how TV has changed to meet the growing desire for material while digital media has grown. I believe that companies should maximize online and TV exposure to boost brand discovery and solidify brand awareness.

Through its reach, impact, and narrative form, TV advertising may increase brand recognition. Here’s how TV advertising achieves this:

Large Audience. TV reaches a wide range of demographics, interests, and places. This vast reach exposes a brand’s message to many prospective consumers.

Credibility. Brands may gain credibility by appearing on famous TV programs or networks. Trust may increase if viewers link the brand with the TV network’s quality and ideals.

TV advertising using celebrities may boost company awareness and positivity. These people may be trusted or admired, increasing brand recognition.

Event Promotion. TV promotes product debuts, special deals, and brand-sponsored activities well. It can generate excitement and anticipation among viewers.

Brand Consistency. TV ads maintain the brand’s visual and message identity. Consumers remember the brand better due to this consistency.

TV ads can be part of a bigger marketing plan that uses both online and offline platforms. This gives customers an uniform, positive experience that makes them more cognizant about the brand.

Do I have connections here who incorporate TV advertising in their business/ marketing plan? Would love to know your thoughts! 🙂

#television #technology #brands #marketing #advertising #contentproducer