In a truly unprecedented turn of events, the television landscape has been rocked to its core recently as ABS-CBN’s powerhouse noontime show, “It’s Showtime,” has unexpectedly made its debut last April 6 on GMA Network , the former’s long-standing “competitor network” in the Philippine broadcasting industry.
This seismic shift marks a historical moment that few could have predicted, heralding a new era of collaboration and innovation in the Philippine entertainment sphere.
With “It’s Showtime” crossing over to GMA Network, viewers can anticipate an electrifying fusion of talent, energy, and excitement that transcends boundaries and unites audiences like never before.
Fans of both networks are buzzing with anticipation as they prepare to witness their favorite “It’s Showtime” hosts take center stage on GMA Network’s renowned top-rating and number one game show, “Family Feud.”
This monumental occasion promises to be an exhilarating celebration of television, where rivalries are set aside in favor of embracing the spirit of unity and camaraderie, all in the pursuit of delighting the Filipino audience with unparalleled entertainment.
As “It’s Showtime” hosts prepare to dazzle audiences on “Family Feud,” the stage is set for a spectacle unlike any other. 🙂
Watch the episode later on GMA Network at 5:40 p.m. We will also upload the uncut and uncensored episode on the Family Feud Philippines’ official social media accounts.
Today is sad day for TV. National Geographic is no longer available in cable TV in the Philippines.
The Walt Disney Company has decided to cease the broadcast of these Disney channels in Southeast Asia, including the Philippines effective October 1, 2023. As a result, all pay TV operators in the country will no longer be able to offer these channels.
The following channels are no longer be available effective October 1, 2023 on SKYcable: Baby TV, National Geographic, National Geographic Wild, Star Chinese Movies, and Star Chinese Channel.
The last transmission date of the said channels is on September 30, 2023, 11:59:59 pm.
Taking into account the age distribution of the population, one might argue that streaming services would eventually replace linear television as the preferred method of viewing for both young and elderly.
But this transition takes time, and not all millennials may have abandoned their parents’ TV viewing habits. New habits have definitely formed, but maybe some of the older ones will still remain.
TV advertising’s worldwide fall will be linear TV’s largest problem, shifting investment away from content creators and owners. The same linear content owners must construct several streaming offerings to recoup lost income, switching from linear to digital.
Admittedly, I don’t watch TV as much as I did in the past. Still, I will miss NatGeo.
What I’ve Learned from Barbie’s Pink Publicity Marketing Strategy:
Mattel appealed to youngsters and adults who grew up with Barbie. Marketers may use nostalgia to engage with customers by reviewing and reinventing their brand’s history.
The marketing approach understood both youngsters and adults as potential customers. To create targeted communications, companies should segment their target demographic.
The Barbie movie promoted diversity and empowerment. Marketers may use this method to develop stories that represent their audience’s different experiences and cultures.
Influencers, celebrities, and other partners helped Mattel promote the movie. Businesses may work with influencers and other businesses to reach new audiences.
The significance of female-led initiatives was brought to light by the popularity of the film Barbie, which Greta Gerwig directed. In order to demonstrate their dedication to inclusiveness and equality, businesses may demonstrate this commitment by embracing gender diversity and empowering female leaders inside their enterprises.
Sharing here some key takeaways from Variety’s Entertainment & Technology Summit
1. Mattel CEO Ynon Kreiz said the “Barbie” movie was not a one-off. During his keynote talk at the summit Kreiz revealed that it’s part and parcel of the company’s long-range, deliberate strategy to manage its intellectual property as entertainment franchises rather than simply toys.
2. “Historically you would’ve seen a full-page ad in a newspaper,” Wallach said. “But now, an artist can sell out a global tour by sending something out on TikTok or Instagram. It really has changed, so the fans are able to find the artist because the artist is out there talking to them on a daily basis.”
3. “It’s important for each creator to be authentic to their brand and voice,” said King. “But also for us as brands to be true to who we are and not try to be something that we’re not. For entertainment brands, it’s leaning into the people, creators and content that aligns with the content we’re putting out there.”
4. Alex Sanger, executive VP of Universal Pictures’ global digital marketing, shared that the studio utilized an “interactive” marketing approach with “M3GAN” which utilized chatbots that could connect fans with the murderous doll. “There were 20 million messages shared between Megan and our consumers,” he said. “We’re trying to create 1:1 experiences for our experiences and amplify beyond that.”
5. The biggest gaming brands like Fortnite and Roblox are no strangers to IP mixing within their platforms. “Because Roblox is a platform, our focus is on building tools that allow brands to [thrive],” said Roblox’s head of entertainment partnerships, Todd Lichten. “Success happens when brands who know their properties are able to hook up with developers to give people on Roblox [content] they can’t get anywhere else.” For Lichten, entertainment storytelling is heightened when incorporating “a gaming element” into a product that serves as “a place for fans to collect.”
6. Mike Verdu, VP of games at Netflix, discussed how the streamer has been able to elevate its content with the introduction of gaming titles — available for no extra cost. “Our games have no in-game monetization, they come as part of your subscription,” Verdu explained. “Without the pressure to monetize, all you need to do is delight your players… It perfectly aligns the interests of the game makers and players.”
7. To that point, Evan Adlman, EVP of commercial sales and revenue operations at AMC Networks, remarked on how consumers now hold more power over their consumption. “We’re no longer setting the appointment – the viewer is,” said Adlman. “There’s so much more viewership happening within these programs that happening outside of the traditional time [we’ve set].” He added, “Their premiere is tonight when they sit down and watch.”
8. “AI is fueled by data, but the big problem with that is that data is not tabular with columns and rows,” he said. “AI kind of expects the world to look like that,” though Amazon’s AI and machine learning general manager Ti White affirmed AI is “here to stay. I do not think it’s a glitch or fad — it’s mainstream.”
9. Charles D. King’s MACRO, the multi-platform media company behind the Academy Award-winning “Judas and the Black Messiah,” prioritizes representing the voice and perspectives of Black, indigenous and people of color. King explained that a major factor behind the company’s success stems from securing capital in order to continue creating projects about underrepresented groups.
10. At the final Creators in the Zeitgeist panel, WME digital agent Madeline Baldi explained that the key to success in the content creation space comes with “finding your niche.” She added, “The most important thing is regardless of where you sit in digital, it’s finding your niche.”
Family Feud Philippines returns this October 2 on GMA Network, Inc..
Family Feud first premiered in 1976 and has had multiple versions and hosts over the years.
But it is still a hit today. It’s interesting to figure out why:
✅ Relatable Survey Questions: Questions like “Name something you can find in an office?” or “What’s a popular place to go on vacation?” are universally interesting and hence appealing to a wide audience.
✅ Interactive Gameplay: The game format encourages viewer engagement as they can play along by guessing the survey responses themselves. This interactivity adds to the show’s appeal.
✅ Family Dynamics: The family rivalries on display in “Family Feud” are a perfect example of family dynamics in action. The audience enjoys seeing the family members interact since it may lead to dramatic and comedic situations.
✅ Host personalities: The program has benefited greatly from the charm and wit of its many hosts throughout the years. Hosts with diverse backgrounds and perspectives, such as Richard Dawson, Steve Harvey, and others, have given the program a distinct flavor. In the Philippines, our host is Dingdong Dantes, who is also one of the most popular actors in the country.
✅ Humor and entertainment: Contestants on “Family Feud” often give funny or surprising answers, which leads to funny moments. The show is amusing to watch because of these entertaining parts.
✅Prize Incentives: Winning families may play the extra round for cash. These incentives excite and motivate competitors and spectators. Family Feud Philippines also has a Guess To Win Promo segment so that home viewers can also win up to 20,000 pesos. In the local version, winning families and/or teams on the Philippine version can take home as much as 200,000 pesos and their chosen charities also get 20,000 pesos.
✅Game Show Format: “Family Feud” has a traditional format with clear rules and a competitive framework that audiences love.
✅Cultural Impact: “Family Feud” has become a cultural phenomenon, with catchphrases and memorable moments that have become part of popular culture. This cultural impact has helped sustain its popularity.
💖I’m so grateful and honored to be part of the creative team for the Philippine version of Family Feud, one of the most well-known longest-running game shows of all time.
📸Sharing with you a preview of our stage. We’ll return on air and online next week! 🙂
Pia Wurtzbach is no doubt one of today’s most successful career women, having worked hard to achieve all of her dreams, including being crowned as Miss Universe 2015. But just like the rest of us, the 31-year-old model, actress, and beauty queen has had her fair share of struggles that made her question herself. In fact, she recently recalled a grim point in her life when she only had a measly one-hundred pesos in her wallet after going through a crazy breakup.
In a podcast episode of Between Us Queens last March 12 wherein they were asked to share their “crazy breakup story,” Pia talked about how she once went through a regrettable relationship that made her give up her career, family, and friends.
“Before this whole pageant thing, before Miss Universe, before Binibini, I was a very different person. Under ako noon sa lalaki. Yung parang kung ano yung sabihin niya, ‘yon ang masusunod. Hindi ako lalaban kahit alam kong mali. I didn’t really have a voice. So, I was that kind of girl. I was very submissive,” Pia opened up. “Mas pinili ko siya kesa hanging out with friends. Mas pinili ko siya kesa sa spending time with family. I gave up my career, I stopped doing the jobs that I was doing, which also meant I didn’t have an income. So, I had nothing.”
While she didn’t name the ex-boyfriend in her story, Pia recalled feeling so lost in the relationship to the point that she had no sense of her identity anymore. Thankfully, reality struck and she realized that she needed to earn back her own voice and take back control in her life. “One day, I just woke up and I realized I didn’t want this anymore,” said the beauty queen.
Pia, who was then staying with her boyfriend, packed up her bags and left. Having no money and nowhere to go, she asked a close friend if she could sleep over for a few weeks until she’s back on her feet.
“I just remember packing whatever I could, getting into my friend’s car, and just having only 100 pesos in my wallet,” she recalled. “Wala akong pera. Wala akong trabaho. As in wala lahat. And I had to rebuild myself again from zero.”
Not letting this curveball dishearten her, Pia took it as a valuable lesson on self-love and the courage to start again from scratch, which eventually became a turning point in her life. “May mali din ako for sure kasi I let it happen,” she admitted. “After that, that was a big learning experience for me, na hindi pwedeng Yes Girl tayo palagi.”
We all know what happened after that—Pia bounced back, trained for Binibining Pilipinas, and competed three times before eventually taking home the Miss Universe crown. She is now happily coupled with Scottish travel entrepreneur Jeremy Jauncey.
True enough, it takes an empowered woman to take control of her own destiny and let go of toxic relationships. Keep inspiring, Queen P!
For only P649 with no monthly fees, watch TV on-the-go for free and enjoy interactive features with GMA Now!
Philippine media giant GMA Network is innovating Filipinos’ TV viewing experience anew as it officially unveils its mobile digital terrestrial television (DTT) receiver ‘GMA Now’ – a plug-and-play dongle that allows users to watch TV on the go for free and enjoy exclusive interactive features.
“As the country’s leading broadcast network, it is only fitting that we continue to improve our content and innovate our digital TV products. This is our way of expressing gratitude to our loyal Kapuso for their unceasing support. We are proud to say that GMA Now is the first mobile DTT receiver to combine traditional TV with the advantages of interactivity via the internet. This product was developed by our digital media and technology arm GMA New Media, Inc. with the Filipino viewers in mind as we adapt to their evolving needs and interests,” shared by GMA Network, Inc. Chairman and CEO Felipe L. Gozon.
GMA Now enables Android smartphones to receive clear and live digital TV broadcast of the Kapuso channels GMA, GMA News TV, Heart of Asia, Hallypop, and soon, DepEd TV, as well as other free-to-air channels available in their area.
Aside from this, the Kapuso Network’s newest digital TV product also has the following bonus interactive features that GMA Now users can get to enjoy while connected to the internet.
Through the GMA Videos-On-Demand tab, GMA Now users can likewise get access to exclusive Kapuso content whenever they want.
GMA Now’s exclusive messaging service Groupee Chat allows viewers to create groups and chat with family and friends while watching GMA programs. And soon, they can also get the latest updates on their favorite Kapuso shows via this feature.
Bringing entertainment to a whole new level are GMA Now’s Interactive Promos where users can join fun quizzes and polls for a chance to win prizes.
“We are very proud of this opportunity given to us by GMA to evolve the business further and use technology as a way to navigate ever-changing viewing preferences. With GMA Now, viewers can watch their favorite programs, and more importantly, engage more fully with the shows. It is a new experience that we are happy to have helped create,” GMA New Media, Inc. President and COO Dennis Augusto L. Caharian said.
GMA Now is available in portions of Metro Manila, Rizal, Bulacan, Pampanga, Cavite, Laguna, Baguio City, Pangasinan, Batangas, Metro Cebu, Metro Davao, and Cagayan de Oro.
It works with any Android smartphone that runs on Android OS Marshmallow (Android 6.0) or higher, Dual Core 1Ghz CPU, and USB OTG support. GMA Now is also set to be available soon for iPhone users.
Simply download the GMA Now app from the Google Play Store to register for free and attach the GMA Now dongle on the smartphone.
For only P649 with no monthly fees, watch TV on-the-go for free and enjoy interactive features with GMA Now, available online via the official GMA Store on Lazada and Shopee or visit your nearest tech and gadget stores. For the list of stores and other details, visit www.gmanetwork.com/gmanow or its official social media accounts on Facebook, Twitter, and Instagram.
Aside from being the editor-in-chief of the university publication, I really had fun putting up the first and only film organization in PLM. I do not know where I got the time, energy and enthusiasm to do a lot of things all at once!
I co-founded PLM Film Society with one of my editors in the school paper. We were what you call movie buffs. From Intramuros, we used to go to EDSA Shang to watch the movies in the French Film Festival. We also spent weekends watching free films at the nearby Spanish cultural center in Kalaw called Instituto Cervantes. Of course, there was #Cinemalaya!
Fast forward 2021 and a member of the UST Thomasian Film Society invited me to speak at their general assembly. I just had a wonderful time sharing my experience and insights. I was once like them – young, ambitious and wanted to just churn out a lot of content. What a great weekend!
I wanted to name my talk “Reel to Real: A Career in Filmmaking” because these students want to know more about the local film industry. Questions like “how to be a filmmaker?”, “Where do I start”, etc were things they wanted to know more about.
Are you also looking for someone to share with you her experience about the TV and film industry in the Philippines? Slide a DM or email me at info@florencerosini.com! Would love to share my experience and insights!
Mattel appealed to youngsters and adults who grew up with Barbie. Marketers may use nostalgia to engage with customers by reviewing and reinventing their brand’s history.
FLORENCE ROSINI | CREATIVE ENTREPRENEUR 